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If the solution we have devised can be turned into a profitable business email list business model . Until recently there were no agile, fast and flexible methodologies that would allow us to devise business models without involving a high expenditure of resources. As in other areas, innovation in business models is evolving very quickly and in this section we will look at the principles for designing effective business models. Market segments. Customers are vital to any business and we can increase their satisfaction by grouping them into various segments. In addition, we can business email list address more than one. It is very important to decide who we target and who not. The customer discovery or discovery of the client will be a discipline that will help us acquire an exhaustive knowledge.

Of the specific needs of our target client. Here are some examples business email list of market segments: Mass Market – They focus on the general public, a large group of customers who have similar needs and problems. Market niche : they are specific and business email list specialized segments. The value proposition, distribution channels and customer relationships are specific. Segmented market : are those that distinguish several segments with slightly different needs and problems. They may have, for example, a different value proposition for each segment, but the same distribution business email list channel. Diversified market : occurs when there are companies that serve two market segments that are not related to each other.



For example, selling wholesale and retail. Multilateral business email list platforms. These are companies that target two or more completely independent market segments. Value proposal. Set of products and services that create value for a specific market segment . It is what makes a customer opt for one company or another, its purpose is to solve a problem or satisfy a customer need. For a value proposition to create value, it must have some characteristics that make that business email list solution the right fit for that segment. Channels. How a company communicates with market segments to reach them and give them a value proposition.

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